Online Marketing
Globally there are almost 2 billion people regularly accessing the World Wide Web.
That's a lot of people!
No matter what line of business you are in, your potential online advertising ‘marketplace’ is huge. Smart businesses have been tapping into their slice of the online marketing pie and reaping the benefits for some time.
If you haven't already - it's time you joined them!
Klixo Ltd are pleased to offer our customers the following online marketing support services:
- Development of custom online marketing strategies
- In-depth analysis of existing online marketing campaigns
- Implementation of managed online marketing solutions
- Ongoing account optimization and management
- Regular progress reporting
We would welcome the opportunity to partner with you in your efforts to drive more traffic to your website or Facebook page.
Ours is a fast moving industry, and at Klixo we make it our business to keep up to date with developments on the web - including those which relate to online marketing.
It is important to note that online marketing is not simply a ‘set and forget’ advertising medium. To ensure you maximize your Return On Investment (ROI) it is necessary not only to carefully and correctly set up your online marketing campaigns, but also to monitor and manage them on an ongoing basis, constantly looking for ways to optimize and advance each campaign. The most effective online marketing accounts are those that are actively managed and are able to keep up with the ever developing online marketing tide to stay at the cutting edge of online advertising.
Maybe you are advertising online already, but want to improve your ROI, or perhaps you’re not sure where to start... No matter your current situation - Klixo can help!
Please note that the information provided on this website regarding online marketing is intended as a basic overview only. The options and opportunities that online marketing present for your business are vast and ever evolving. To find out more, or to talk specifically about how Klixo can help your business be found online, please contact us today.
What is Online Marketing?
Google AdWordsand Facebook are examples of Online Marketing Services that let users create and manage online advertising campaigns. Adverts are then shown either alongside ‘Search’ results, to the right of Facebook pages, or on one of the extensive network of ‘Display’ sites that host paid adverts. Once a customer clicks on an ad they are redirected to a relevant page on the advertiser’s website.
There are many different avenues and services available to facilitate businesses advertising online.
The current market leaders are:
Google AdWords
This Online Search Engine Marketing (SEM) service targets Google's extensive network of 'Search' websites including sites like AOL search, Ask.com, and Netscape.
Google AdSense
This Online Display Network Marketing service targets sites like: youtube.com; trademe.co.nz; nzhearld.co.nz; yellow.co.nz; bbc.co.uk; microsoft.com; and many thousands of other 'Display' (or 'Content') network websites all over the world.
Facebook Advertising
This service allows advertisers to specifically target groups of people within the Facebook Network of more than 600 Million users world wide.
Though Google and Facebook control the lions share of online marketing, Yahoo! and Microsoft represent the other mainstream Online Marketing contenders offering similar SEM and Display Network marketing services.
Check out our Search Engine Marketing, Display Network Marketing or Facebook Marketing pages for more in-depth information on each of these Online Advertising avenues.
'CPC' Advertising
Online Cost-Per-Click (CPC) or Pay-Per-Click (PPC) Marketing is the most widely used form of online marketing. It costs nothing for a CPC ad to just appear in the 'Sponsored' search results, costs are only incurred once someone actually clicks on an ad. Sponsored ads redirect the searcher to a relevant page on the advertisers a website. This means that advertisers only end up paying for actual traffic to their site, rather than for all those people who see the ad but dont react (as with traditional print, TV and radio media).
How Much Does It Cost?
The beauty of online marketing is that, generally, there is no minimum daily or monthly spend, you can choose to fix your daily budget in advance and relax knowing that you will never spend more than that.
The success of any online advertising campaign depends on how well the account is set up, monitored and managed. for example, when initiating an online marketing campaign it is very important to set realistic budgets and bids – too low and you risk crippling a campaigns chances of success, but too high and you may well end up paying through the nose! Klixo are happy to provide advice on suitable budgets and bids for your business.
