Web Analytics
All Klixo sites have Google Analytics installed. This allows detailed tracking of traffic sources and visitor behaviour. It can also be used to track the funnel from visitor source through to goals such as enquiries or sales.
Analytics is a free product provided by Google to track the performance of your site in granular detail. Using Analytics you can see how your visitors found your site, the keywords they used and the links they clicked to get there. Once they are on your site you can see which pages they visited, how long they spent on each page, the last page they visited, the list goes on.
Even if you are doing any offsite or offline marketing you can track the success of your campaigns by using campaign tracking URLs.
Our man Richard Parfitt has achieved his Google Analytics Individual Qualification, and will make sure you are able to get the most out of this powerful tool.









